The Different Ways We Communicate

Effective Communication Skills Video

Effective Communication in the Workplace

How effectively are your executives, managers and supervisors communicating with your employees? What was once considered a “soft” skill is now seen to have “hard” business impacts. The costs to your business of poor employee communication include:

* increased employee turnover
* increased absenteeism
* dissatisfied customers from poor customer service
* higher product defect rates
* lack of focus on business objectives
* stifled innovation

(See the results of research by Watson Wyatt, Gallup Consulting and Towers Perrin.)

Employees will put in that extra "discretionary effort" when they are kept informed openly and honestly on aspects of their job and the business and they feel that they are being listened to with empathy.

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http://www.businessperform.com/html/workplace_communication.html

Two-Way Communication in Public Relations

here are different types of two-way communication in public relations; symmetric and asymmetric.

Two-way asymmetric public relations...
• can also be called "scientific persuasion;"
• employs social science methods to develop more ^[1];
• generally focuses on achieving short-term attitude change;
• incorporates lots of feedback from target audiences and publics;
• is used by an organization primarily interested in having its publics come around to its way of thinking rather changing the organization, its policies, or its views.

Two-way symmetric public relations...
• relies on honest and open two-way communication and mutual give-and-take rather than one-way persuasion;
• focuses on mutual respect and efforts to achieve mutual understanding;
• emphasizes negotiation and a willingness to adapt and make compromises;
• requires organizations engaging in public relations to be willing to make significant adjustments in how they operate in order to accommodate their publics;
• seems to be used more by non-profit organizations, government agencies, and heavily regulated businesses such as public utilities than by competitive, profit-driven companies.

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http://en.wikipedia.org/wiki/Two-way_communication